Everything you need to share the Skinny Paw Kickstarter launching November 1.


Here's what to do:

1. Follow @skinnypaw on instagram, @skinny_paw on twitter, skinnypaw on facebook and skinnypaw on pinterest.  Send jordan@skinnyandcompany.com your facebook, instagram and twitter so we can tag you.

2.  Send jordan@skinnyandcompany.com a list of all the groups you intend to reach out to in the following format:  [group name], [group type], [estimated # of people] 
e.g. The Skinny Paw fan club, coconut shampoo enthusiasts, 3000

3. Jordan will send you a link for you and each major group/influencer you're pushing out to.  If you'd like an HTML email to send to your group, let him know.

4. Use the assets below to blast out your link on Facebook, Twitter, Pinterest and Instagram.  

The person with the most pledges by midnight October 31 wins a $500 gift card!

 

Boilerplate

Skinny Paw is an all-new natural pet shampoo made with coconut oil and pure essential oils. It not only cleans and replenishes your pet’s skin and coat naturally without using the unnatural ingredients you find in most pet shampoos, but it's helping women out of poverty in Haiti. 

Skinny Paw Social Media

Twitter: @skinny_paw

Facebook: /skinnypaw

Instagram: /skinnypaw

Pinterest: /skinnypaw

Social Media Images

Text sample:

I'm excited to announce that I'm participating in the Kickstarter for Skinny Paw, an all-new natural pet shampoo made with coconut oil and pure essential oils. It not only cleans and replenishes your pet’s skin and coat naturally without using the unnatural ingredients you find in most pet shampoos, but it's also helping women out of poverty in Haiti. 

Message me if you'd like to learn more, help or have a chance to win a lifetime supply!

Facebook/Twitter cover:

Kickstarter Logos

     Need the kickstarter logos? You can find them here.

Sample Emails

Pledge email:

[name],

[personal greeting]

I'm excited to participate in the upcoming Kickstarter for Skinny Paw and I think you'll love it, too! Skinny Paw is an all-new natural pet shampoo made with coconut oil and pure essential oils that not only cleans and replenishes your pet’s skin and coat naturally but is also helping women out of poverty in Haiti. 

I'm drawn to this project because [your reasons].

Can you help spread the word?

If you pledge to kickstart, you'll have a chance to win a lifetime supply of Skinny Paw!

All you need to do is go to my link: [link to your Skinny Paw page].

Thanks in advance,

[your name]

 

Advocate email:

[name],

[personal greeting]

I'm excited to launch the upcoming Kickstarter for Skinny Paw and I think you'll love it, too! Skinny Paw is an all-new natural pet shampoo made with coconut oil and pure essential oils that not only cleans and replenishes your pet’s skin and coat naturally but is also helping women out of poverty in Haiti. 

I'm drawn to this project because [your reasons].

Can you help spread the word?

If you help pledge to kickstart, you’ll be entered to win a $500 gift card and everyone you recruit before November 1st will have a chance to win a lifetime supply of Skinny Paw!

If you’re up for it, we'll build you a landing page and you’ll blast it out to your interested social circles to recruit pledges for November 1st.

Let me know if you can help!

[your name]

Press Release